What is an Indie Brokerage
I had to look into this, and i found a blog about it. It is the opposite of a franchise brokerage, according to this blog on Inman Connect.
This article had spoken to me. It had summed up everything I had been going towards with Fort Smith Real Estate Company. So I would like to share the concept.
He was speaking about conglomerates buying smaller brokerages, which we've seen in Fort Smith recently.
They do this to gain market share, and take experienced agents instead of cultivate new talent. Of course the franchises provide perks to their agents and a lot are very successful, yet they never felt like a good fit for me.
Why choose a small brokerage?
Boutique, or indie type brokers often come with their own style, niche, clientele, skills and knowledge that are valuable to the communities they serve.
Indie brokerages are less commercialized. We sharpen our skills through educating ourselves, gaining experience, and developing relationships. We are focused on taking care of our clients, and informing them on their decisions, not forcing them in one direction or another.
Big brokerages are sales and quota driven. They train their agents on sales pitching, objection handling, cold calling, door knocking etc; which is great for those who like that type of training. But it's always reminded me of a car salesman.
Client centric, or sales driven?
The clients, either buying or selling, are about to make one of the biggest decisions of their lives. Brokers and agents have influence over their clients as a trusted professional, so if the agent was sales driven instead of client centric what could be the outcome?
It's no wonder why the public would see Real Estate brokers and agents in such a skeptical way, where the integrity of the profession is questionable and money driven.
Agents can concentrate on quality over quantity, with a primary mission of building relationships and delivering personalized results rather than just achieving volume numbers.
Brilliant.
After all of these years, I have finally found the niche for my business. This is the model I will stand by for my company, and this is how I will train the agents in my firm.
We will be conduits of information to our clients, which will let them have control over the outcome. Thank you, Troy Palmquist, for your excellent blog and saying everything I've wanted to hear.
